easyjet stakeholder mapping

Pembahasan stakeholders mapping perlu dipahami agar dapat memudahkan analis kebijakan dalam memperoleh gambaran aktor-aktor beserta kepentingannya yang perlu diakomodasi. Grow your business. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. Employees - they want to be . The key strategic approach which has made this airline to get to this point is the low cost fare structure. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. This airline company was the brain child of Stelios Haji Ioannou. Explains that the employer association wants to help between the negotiations between keith's rescue dogs and the trade union. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. the risk free rate is typical given the current economy and market risk premium. Reach thousands of academicians and corporates. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . 1. Key Performance Indicators (KPI's) Report. EasyJet is a public limited company which is located in the United Kingdom. Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. Changing priorities for consumers to drive ancillary revenues, 1. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). Introduction and History. I have 25+ years' experience . Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. Explains the decision-making process in place, reflecting the first three principles and giving due weight to the stake holders. why did loretta devine leave a different world. this is unlike nonunion workers who are considered "at-will" employees. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. According to this airline, this airlines ROCE indicates a very steady company. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. 1515 Paper (A+ . Explains that public employees voice their grievances to their leaders, who in turn sit down with the employer or government representative for negotiations. In addition, a stakeholder analysis can help you: Gain more support and resources. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. easyJet has a cost advantage over its major competitors on the primary network that it operates. This is a ration which indicates the rate of return on equity shareholders investment. must. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. INTERNATIONAL CONSOLIDATED AIRLINES GROUP, S.A. Senior Independent Non-Executive Director, Credit Suisse Asset Management (Schweiz) AG, Merrill Lynch International (Investment Management), KLM, IATA plan legal challenges over cap on Schiphol flights. Reach thousands of academicians and corporates across the globe. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. Holistic Analysis 4 min. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 3. Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. easyJet seek to strengthen their position in key markets as the competitive landscape evolves. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. Explains the discount rate used to determine the npv of future profits is 10.5%. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. The concept of easyJet is based on the belief that demands for short-haul air . The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. Developing the range of ancillaries on offer such as the Inflight retail proposition. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. Explains that labor unions are associations of traders or professionals formed to protect the rights and interests of the members and are legally recognized by law trough the labor relation act. Explains that unions help protect employees from unjust dismissal through collective bargaining agreements (cba). Focus on seasonality improvements such as season contracts and bases. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. The companys activities are aimed at offering international air transportation. Figure 21: EasyJet Stakeholders Management-----21 22. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. First choice brand and increasing customer loyalty. Despite the global recession the Easyjet is making significant profits. Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. (2020, September 26). This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. Building your map. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. <br><br><br>Specialities/Key skills: <br><br>Logistics & Supply Chain - Distribution & Network design, Strategy, Critical thinking, Business Analysis, EXIM and Customs clearance, Change management, objective & data driven decision making, stakeholder management and communication, problem solving, PRINCE2 project management, risk analysis, direct and indirect people management, advanced excel | Learn more about Vamsi Krishna Paradarami's work . All Rights Reserved by Barakaat Consulting. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. A train company or media company may list its industry regulator as a primary stakeholder. the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. "EasyJet Company's Strategic Analysis and Marketing." Copyright 2000-2023. This can be attributed to the nature of economic trends plus the growing technological innovations. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Links to a report on the increasing number of travel agents. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. To identify and name stakeholders who are part of a project ecosystem. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. 123Helpme.com. The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet 4. These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. Focusing on improving the control and decision making across operations. Figure 1: EasyJet stakeholder map. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. Customers - they would want cheap flights that are comfortable and safe. In this light, it is the responsibility of the management team to come up with some options. This ration is an index of rate of return of risk takers. Stakeholder mapping in 4 steps. In case you need the complete report please purchase using the buy options displayed. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. they are very active in the political arena at the local, state, and federal levels. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). The detailed complete set of references are available on request in the 'Complete report' on purchase. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. Subsidiaries, Partnerships and Collaborations Report. Sort By: Satisfactory Essays. There are no assigned seats, no meal, no movies and no first class travel on its flights. Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). This has been clearly captured in the vision and the mission statement of this company. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). 1. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. Explains that airlines combine their income and inventory costs to establish ticket prices. In addition to Boston Matrix can position BAs business in terms of short haul (cash cow business) and long haul (star business). monopolies are not absolute; they are constrained by competing. Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . Describes the roles of key players like owners, board of directors, and staffs. This section is available only in the 'Complete Report' on purchase. Increasing automation driving self-service capabilities for customers. Many stakeholder mapping models use charts to . Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. These monopolies denied other interested stakeholders from actively taking part in the industry. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). Currently, this company operates and boasts of carrying more passengers within Europe than the British Airways. Modern aircraft fleet with unparalleled network, 1. Free EasyJet Essay Topic Generator. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. The tools of stakeholder analysis mean that this is not a major problem for management. Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. Essentially this has boosted the quality of services that this company has been offering. A stakeholder analysis is useful for a myriad of reasons during the project process. For example, you might mark up each stakeholder as being low impact, medium impact, or high impact. As of 2019, EasyJet strives to become the first major airline in the world to offset the carbon emissions from all its flights fuel consumption on its customers behalf. Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. Page 50 of 50 - About 500 Essays Good Essays. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. All rights reserved. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. The power of suppliers is another aspect which is brought to the fore by the porters five forces. A stakeholder is someone who has an interest in the success of the business. You are free to use it for research and reference purposes in order to write your own paper; however, you Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. It is also worth noting that all the booking on this airline are made via email or telephone. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 2. Analysis. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. Describes the transportation security fees, which can be found at http://www.tsa.gov. The strategic objectives which have been put into focus with this company are cost. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. Do you want us to design a market survey or write a market research report as per your specific requirements? Secondly, the airline has a good market share in Europe. View timetables, travel guides and ideas of where to go. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. A. D. Chandler, Strategy and Structure (Cambridge, Mass. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. ensure the integrity of our platform while keeping your private information safe. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). their diversity team provides training and advice on discrimination law. Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. French, WL 1986, Human resources management, Houghton Mifflin Co., New York. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. These should include practices and policies which are in line with the company mission. In early humans, these include primordial . Updated: Feb 28th, 2023. Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways. Some of the services and packages which are being offered by this airline are competitive. In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. This airline is credited to having the quickest turnaround times on the industry. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. This is done before a project is started. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Stakeholder groups will vary enormously according to the nature of the business. Building on our existing leading positions in Western Europes top leisure destinations to provide network breadth and flexibility. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. So, here, I want to share with you my favorite 6 Stakeholder A. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. These include new competitors who are looming within the market. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains that ba is in a competitive lucrative position because of the high-high situation. This is a tool which is used in analyzing the industry where a company operates. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. easyjet stakeholder mapping. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. We participated in last year's project with the SBTi, WWF, the International Council on Clean . Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Forces model to analyze the competitive environment for easyJet. 2. . Stakeholder maps provide four different types of value: 1. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. "Easyjet Stakeholder Mapping" Essays and Research Papers . Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. 2020. Due to the increased use of the internet, it is becoming more and more easier to book online. Top Quality. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. EasyJet (2018), "EasyJet Annual Report", Published in 2018. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. There are unions in almost every conventional business. "EasyJet Company's Strategic Analysis and Marketing." Explains that management and labor unions have fundamentally conflicting interests. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! This might sound patently obvious, but I often see too little time spent on this stage. "EasyJet Company's Strategic Analysis and Marketing." Or you could illustrate who the external stakeholders are that influence your business. in 2004, the ordinance allowed a wage increase of 33%. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. Retrieved from https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. Best Essays. Although this company undertook her first flight in 1995 and operated on two routes, ten years later the company has been able to operate on 212 routes across Europe. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Thus, in order to achieve this, the company seeks to establish relationships which are lasting with the potential company suppliers (Cummings & Worley 2008). people flying for pleasure are not being forced, so leisure travel would be considered excludable. Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. The table on financial analysis provides a reflection of past performances. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. Deliver strong on-time performance, which is consistent with the focus on slot constrained, congested airports. It is based on the low-cost, no-frills model of the US carrier Southwest. In this case, the fares are one way and a price is quoted for all the seats on the same flight. Which two stakeholders will this cause conflict between?

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